Website Marketing

Link Campaigns

A link campaign is essential to any website as they dramatically increase website traffic, improve your search engine page rank and raise your visibility on the internet.  However – quality and not quantity are the keywords in this case.

Gloucestershire Design Studio will liaise with you to research and analyse what links are relevant to your business.  Well placed links are an excellent source of consistent and targeted traffic.  We have an innovative link building strategy which is critical to any comprehensive website promotion and website marketing campaign.

We will monitor, evaluate and optimise your links to their best effect.  We will also measure the benefit that they bring your charity, providing data on which links bring the most traffic, how much increased traffic comes from your links and report in detail on your page rank.

Pay per click advertising

Because it is a relatively recent phenomenon, many online business owners do not understand the meaning of the term “pay-per-click advertising,” nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimization.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.